“Great Marketing starts with great stories!”
A campaign video or promotional video is about sharing a brand’s story. Its aims are to sell the business, product, service or message. The main goal of a campaign video is to engage with the viewer’s emotions through powerful story telling.
Standout video offers stylish visual content and production to showcase the positive chemistry that our clients build with their customers. We create video content with clear messages, showing that our clients know what their customers want and need.
Depending on the scale of the campaign or marketing budget we have one or multiple camera operators working on each project. We pride ourselves in having a good vision and creative direction for the overall story telling of the video. We work with clients to a set brief or are a part of the storyboard process. With over 10 years experience, we’re able to work with flexibility and adapt briefs depending on how the events of the day unfold and the interactions of the customers or public.
A campaign video works with a set budget where a business or marketing team have a fixed spend on how they want to communicate their business value through video. We work with our clients through the initial consultation and storyboard process to final edits.
Businesses require positive engagement and presence with their customers through social media and their quality website. A campaign video or promotional video can add more value to their current marketing platforms by sharing the business’ value and message. The video conveys the full experience that a company can offer and shows the customers the full experience.
Campaign videos are a great way for businesses to answer questions. The frequently asked questions they receive from customers or during a consultation can be answered through their video. It is also an opportunity to share the answers that aren’t asked but should be asked, showing industry knowledge.
Case Study, Men in Black, Sony Pictures.
Men In Black was filmed at the famous Odeon Cinema, Leicester Sq in spring 2019. We worked to a brief set by Sony Pictures to show clips of the film and merchandising opportunities with brands from different sectors.
At this event we had 1 camera operator capturing the live event. This type of campaign video shared the story of Men In Black, giving opportunities for the public to engage with the characters and film, whilst sharing an opportunity for the sale of merchandise. On a live event such as this there is no time for set ups like you would get in a studio studio. There is only one chance to capture the atmosphere and mood of the campaign to share with their online audience.
With this event the brief was to send over a completed video edit within 48 hours ready for internal distribution with their Los Angeles team to showcase the UK event premiere.
Case Study, Age UK Lancashire.
The campaign video for Age UK Lancashire had a different brief to Men In Black as the focus of the video was on raising awareness rather than selling.
This particular project was filmed with 1 principle camera operator and 1 assistant camera operator, with a post production deadline of 3-4 weeks. The video was used internally showcase the project and the success and shared via their social media and website to raise awareness. A voiceover artist was sourced by the Standout Company and the audio was recorded in house at our Manchester studio.
We are honoured to have created several videos for Age UK, click HERE to see more video and photography examples.
Matthew Walker is a Manchester Photographer specialising in business photography and business video. The Standout Company work across the North West and London, covering locations including Manchester, Cheshire and Liverpool. For more information about our photography / video please get in touch for our availability and rates.
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